Mortgage Broker Strategies 101: Back to Basics
Mortgage Broker Strategies 101: Back to Basics
Mortgage Broker Strategies 101: Back to Basics
Free Online Articles Directory
Why Submit Articles?
Top Authors
Top Articles
FAQ
AB Answers
0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Hello Guest
Login
Register
Hello
My Home
Sign Out
Email
Password
Remember me?
Lost Password?
Home Page > Marketing > Mortgage Broker Strategies 101: Back to Basics
Mortgage Broker Strategies 101: Back to Basics
Posted: Jul 03, 2007 |Comments: 0
|
]]>
Mortgage Broker strategies are important as you very well know, but have you considered all the marketing you can do on a day to day basis. This is not the type of marketing where you put an ad in the paper or hire a call center. These are the little things you can do to make sure that your mortgage business continues to grow. These are the things that cost very little but are huge in terms of keeping business as well as high customer satisfaction.
Fist Tip
Whether you are sending out a letter, a card, or even an ad for the paper, make sure you use effective writing techniques. First among these is to make sure that you have a headline on everything you do. Whether people realize it or not, the headline grabs the reader. Once they see a headline, they are way more likely to read the rest of the piece of text. Always make sure that the headline has a benefit in it so that your client has a reason to keep reading.
Second Tip
Keep writing! For many people, the thank you note has raised their income by large percentages. Every person, customer or friend, loves to show appreciation. They like to know that you are happy for them and that you realize what they have done for you. When you thank them you are connecting with them and helping to cement a future relationship.
If you make it a point to write thank you notes every day, you can really help your return business. Thank people who didn’t even work with you on a mortgage. You can thank those who did something for you: your mechanic, mailman, or even the teacher your kid has at school. Whatever you do, just make sure you send those thank you notes. It will definitely pay off for you.
Third Tip
Be a braggart. When you do something for a client, make sure you tell them. You want to make yourself valuable to the client for a couple of reasons: so that he or she understands why you are getting paid, and so that he or she would refer you to someone else in the future. This can be very valuable down the road. Even though bragging seems harsh normally, so be humble and just point out the things you accomplished because in business you want to be valued.
Fourth Tip
This is a strange one for many, but make sure that if you have a phone person, that he or she always suggests that you are with a client. If he or she says “I’m sorry but he is working with a customer right now, give me one second to see if he can take a call right now”.
This allows you to look busy and confirms that you are worth the effort to work with. It also gives you an out if you don’t want to talk with a certain person for one reason or another.
Last Tip
Though there is an unlimited amount of advice that could be given about mortgage marketing techniques, there are some that are certainly more important. One of those is this: never stop marketing. Even if you are the best mortgage broker that ever walked the planet, if you cannot market then it won’t matter. Nobody will know you are great, you will have no business to close, and you will not make any money.
Above everything else, mortgage is about getting clients in your door. The rest is just paperwork and learning the ropes of the loan biz. With that in mind, there is one other thing you should consider:
Form realtor partnerships whenever you can. If you can find a program that will help you hook up with realtors the right way, you should jump on it. By giving yourself that extra advantage, you are enabling your business to grow without making yourself do more work.
With a partnership with the right realtor, you may find yourself with a large number of renters turned buyers on your desk each day. What a great way to run the mortgage business huh?
So no matter what you do, implement a new marketing tip each day. Try to send out thank you notes, thank people in person, look for times to brag about your self, and even try to keep marketing. Above all, find ways to form those partnerships. Getting hooked up with a realtor and with changing renters into buyers, you will grow your business faster than you ever imagined.
Retrieved from “http://www.articlesbase.com/marketing-articles/mortgage-broker-strategies-101-back-to-basics-174711.html”
(ArticlesBase SC #174711)
Liked this article? Click here to publish it on your website or blog, it’s free and easy!
Shane Brooks -
About the Author:
Shane Brooks is a hard nosed business man that doesn’t take kindly to competition. His hard hitting no nonsense Mortgage Broker strategies constantly makes waves for his competitors, effectively making Shane the competition to beat. Shane doesn’t mind stepping on the toes of his competitors or ruffling a a few feathers of the so-called gurus in order to level the playing field.
]]>
Questions and Answers
Ask our experts your Marketing related questions here…200 Characters left
What is the best way to break into the commercial mortgage broker business?
How many mortgage brokers in the us ?
How to sell olive oil by network marketing strategy?
Rate this Article
vote(s)
1 vote(s)
Feedback
RSS
Print
Email
Re-Publish
Article Tags:
mortgage broker strategies, mortgage marketing techniques, realtor referrals, mortgage marketing
Latest Marketing Articles
More from Shane Brooks
If you’re not careful you may end up a victim of this classic Real Estate scam. (02:59)
Learn about Selecting a Real Estate Agent
Learn about selecting a real estate agent in this video from experienced realtors and mortgage brokers. (02:11)
Learn about buying a home in this video from experienced realtors and mortgage brokers. (03:09)
Learn how to Decide on Price for a Home
Learn how to decide on price for a home in this video from experienced realtors and mortgage brokers. (03:38)
Learn how you can sell a home in this video from experienced realtors and mortgage brokers. (03:01)
Mortgage Broker Marketing that Gets a Returning Real Estate Agent
When you understand how to create a positive environment that is not threatening to the Realtor, you establish a productive and positive relationship.
By:
Jeffrey Nelsonl
Marketingl
Oct 22, 2006
lViews: 186
Loan Officer Marketing Ideas Learned From Cooking Popcorn
This is an informative article about important marketing ideas loan officer can learn from cooking popcorn.
By:
Joe Pahll
Business>
Salesl
Jun 08, 2006
lViews: 427
Loan Mod Marketing Ro-Cham-Beau – Networking Beats Farming Beats Flyers
This article explains why traditional advertising techniques don’t work as well for finding loan modification clients as personal networking and referrals do.
By:
Matt Sparksl
Finance>
Mortgagel
Jun 10, 2009
lViews: 208
Other Options vs. Loan Modification-California
A California personal loan modification can be a helpful technique. Even so, it needs to make sense financially for both the loan provider and the house owner.
By:
Michael Hanksl
Financel
Oct 29, 2010
Wealthy Affiliate – Gets a Thumbs Up
I have been across a lot of websites where the website guys ask you to subscribe and become rich in return. They claim that they have the people who can help you to become rich overnight. But this is really too much for me. The people who can hardly run a website will never make me rich. But the luck was on my side as I stumbled upon wealthy affiliate website a few days ago.
By:
Samuel Mckenziel
Marketingl
Jan 07, 2011
How To Have The Highest Quality Site In Existance Using This Proper SEO Tips
Fresh content is also a factor to consider when optimizing your site. Having relevant information on your site will attract the attention on the search engines. Search engines see regular updates as an indicator that your site is a valuable resource. The search engines will slowly start seeing you as an authority site in your niche if you keep updating your site with more and more quality content. Another benefit to updating your content is that you will gain repeat visitors.
By:
Mylo Cakral
Marketingl
Jan 07, 2011
SEO tips that you can use right away for your Website campaigns
Huge tip, here… your success will largely be determined by the quality of your keyword research with SEO. The thing about keywords is that you have to find the ‘correct’ keywords to go after in your particular market. High search volume plus low competition is the most common suggestion made in this area. While this might sound like a simple thing but not many get it right.
By:
Mylo Cakral
Marketingl
Jan 07, 2011
How To Choose Keyword With The Highest Search Volume And Low Competition Using SEO Tips
As surprising as it may sound, there are a lot of marketers who kind of drop the ball on this one. Using a good research tool for keywords really goes a long way to solving this problem. Google’s Keyword tool is one such tool that can give you vast insight on profitable keywords.
By:
Mylo Cakral
Marketingl
Jan 07, 2011
How To Strike A Balance Between High Quality Content And The Right Keyword Density With SEO Tips
Your site will also be categorized more accurately, and that will help to produce more targeted traffic. In order to achieve this, use text link navigation. This should be possible at all times but in case its not, then you should use a sitemap or at least second text navigation in your site’s footer. Doing so will make things much easier on the search engine bots.
By:
Mylo Cakral
Marketingl
Jan 07, 2011
How To Use Tax Link Navigation To Get Your Page Read And Indexed Using SEO Tips
Optimizing your site and creating backlinks is more important than rank. High page rank is only really helpful on a short-term basis. The best way to get the most out of your campaign is to make a list of areas where your website lacks as far as SEO goes and then work on that to improve the performance.
By:
Mylo Cakral
Marketingl
Jan 07, 2011
Dquip has planned, constructed and implemented Design, Consulting & Web Solutions that not only meet our client’s needs, but also exceed their expectations and earn their trust. Our team of professionals are as well versed in the art of interpersonal communication and problem solving as they are in the language of technology.
By:
dtechnoquipl
Marketingl
Jan 07, 2011
If you are a dog lover and share your home with a four legged friend, then you must be aware of how important dog cages can be.
By:
Dora Evansl
Marketingl
Jan 06, 2011
Mortgage Marketing Strategy – Why You Have To Have A Plan To Succeed
Too many mortgage professionals wonder why their colleagues are successful when they themselves are not. It’s very simple, to be successful in todays market climate you need to have a plan…a marketing plan.
By:
Shane Brooksl
Marketingl
Oct 08, 2007
Realtor Referrals – The Greatest Mortgage Marketing Strategy
Every mortgage professional in the industry knows how tough it can be at times to bring in new business. Referrals to a mortgage professional are as good as gold and they come in all forms. However, The mothers milk of referrals are realtor referrals.
By:
Shane Brooksl
Marketingl
Jul 16, 2007
Mortgage Broker Strategies 101: Back to Basics
Going back to basics. Many Mortgage Brokers have struggled wondering why they can’t their name out there and make it stick. It’s necessary from time to time to humble ourselves and return to the basics and re-familiarize ourselves with the most basic Mortgage Broker strategies.
By:
Shane Brooksl
Marketingl
Jul 03, 2007
Mortgage Marketing: Forming Realtor Referral Alliances
Effective mortgage marketing ideas that actually work. Forming alliances with real estate agents can be challenging, but successfully forming a realtor referral partnership can do wonders for your business and your profits.
By:
Shane Brooksl
Marketingl
Jun 11, 2007
lViews: 101
Mortgage Marketing For Dummies
Mortgage marketing the beginning of a successful marketing strategy that will help you meet your financial goals.
By:
Shane Brooksl
Marketingl
Jun 01, 2007
The Story of Realtor Referrals
Realtor referrals can usually make the difference between the mortgage pros and the wannabes. Here we will get a handle on just what these referrals are.
By:
Shane Brooksl
Writing>
Non-Fictionl
Mar 06, 2007
Direct marketing tips for any mortgage professional involved in the loan process.
By:
Shane Brooksl
Writing>
Non-Fictionl
Mar 05, 2007
Southern Fresh Water Total Fishing Tips
Total fishing tips for catching catfish in the deep south.
By:
Shane Brooksl
News and Society>
Naturel
Feb 12, 2007
lViews: 141
Add new Comment
Your Name: *
Your Email:
Comment Body: *
Verification code:*
* Required fields
Submit
Your Articles Here
It’s Free and easy
Sign Up Today
Author Navigation
My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box
Shane Brooks has 8 articles online
Articles Categories
All Categories
Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing
International Marketing
Marketing Tips
MLM
Press Releases
Social Marketing
Viral Marketing
]]>
Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog
Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Webmasters
RSS Builder
RSS
Link to Us
Business Info
Advertising
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.
Bad Credit Home Loan Mortgage Services - Selecting a Good Mortgage Broker
Category: Mortgage broker
